The Elders

Richard Branson and Peter Gabriel share their thoughts on the founding of The Elders. The Elders are an independent group of eminent global leaders, brought together by Nelson Mandela.

Richard and his close friend, Peter Gabriel, had an idea about the need for a new leadership model for our ‘global village’. Inspired by the role that elders play in traditional societies, as a source of advice, wisdom and experience, they took the idea to Nelson Mandela and were thrilled when he agreed to help bring a group of ‘global elders’ together. Founded in 2007 with the support of Virgin Unite and a great group of partners, The Elders comprises ten visionary leaders including Graça Machel, Archbishop Desmond Tutu, Kofi Annan and President Carter. They work both publicly and behind the scenes, collectively and individually, in areas of conflict such as; Kenya, Cyprus, Darfur and Zimbabwe and also work on a number of global issues, such as health and gender equality.

In 2009, Richard brought together a group of the world’s top entrepreneurs to initiate the Carbon War Room. The vision is to mobilise capital, innovation, expertise and international collaboration to increase the effectiveness of climate change efforts already underway and to focus on filling any gaps. These keen entrepreneurial minds will work together to help speed and scale solutions that will deliver a low carbon economy.